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Qatar Airways’ Tweet a Meet campaign cleverly engages travelers at the...
In times when users are being bombarded with information – from friends, contacts, brands, adverts, and various digital sources – creating relevant content that gets shared and interests users is an...
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British Airways turns messages into music with the sound of #HomeAdvantage
A few months ago, we published a Top 10 case-pack on “wow” initiatives, advocating the need for airline brands to surprise and generate positive emotions in customers. Back then, we featured mostly...
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[Presentation] Can a campaign be too successful for its own good? Southwest...
Can a promotion, an offer or a social initiative ever be too successful? Instinctively, it would appear that the more successful a campaign is, the better. Let’s take, for example, an airline that has...
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SimpliTravel: Top 10 Airline Initiatives to Engage today’s Connected Traveler...
The SimpliTravel phase of the Connected Traveler Lifecycle is undoubtedly the oldest and more easily understood part of the lifecycle. It refers to the period when the customer is actually traveling....
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The 2012 Guide to the Top 10 Airports Engaging Customers Profitably on Social...
In an industry whose purpose is moving people and things, staying in one place might seem like a paradox. But it is an everyday reality for an essential part of the aviation industry: airports.Changing...
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Vueling Wins over Critics and Customers with Enhanced Social Media Crisis...
In late August, the Spanish low-cost airline Vueling hit the headlines when the news of a possible hijacking spread like wildfire. Luckily, for both the airline and those on board, it was just a false...
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SimpliShare: Top 10 Airlines that have Leveraged the Power of Social Sharing
Social sharing plays a particularly important role and constitutes the main change agent that is the defining feature of today’s Connected Traveler as compared to the traveler of yore. Thanks to the...
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It’s my SimpliBirthday! Reflections on my first year with SimpliFlying
On the 15th of November 2011, after a short transition period from my former job I joined SimpliFlying as a full time employee and, following the company’s tradition it is now my turn to tell the world...
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Top 10 Plane Launches that have effectively used Social Media
Although planes are a fundamental part of the aviation industry, only a tiny percentage of the millions of passengers they carry are able to tell the difference between the different types. This is...
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KLM’s Happy Holidays flight brings back happy memories of KLM Surprise and...
Last year, we released a Top 10 case-pack that showcased what we called “wow” campaigns by airlines during the holiday season. These highlighted the importance of brand associations and how some...
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Going beyond Christmas Campaigns: Southwest Airlines’ 12 Days of LUV
Now that the holiday season is over, it’s worth reviewing the efforts made by airlines and airports all over the world to leverage the magic of the holiday season. The campaigns we found were some of...
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Top 10 Airline Mobile Apps that Engage the Connected Traveler
The rise of the Connected Traveler, spurred by the constantly increasing availability of an Internet connection and ever more powerful portable devices (such as smartphones and tablets) is starting to...
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A Surprising Flight over a Digital Wasteland: Airlines on Google Plus in 2013
As a speaker at an ACI conference recently put it: “Google plus is like Blackpool. It’s one of those places that everyone knows about but nobody wants to go to” … or do they? Last year we did an...
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Top 10 Valentine’s Day 2013 Initiatives by Airlines
Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the...
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[eBook] Crisis Management for Airports and Airlines, in the age of the...
What all crises share in common: they catch brands unaware It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we...
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Airlines on Pinterest: in-depth look reveals a bit of a graveyard
First published on Tnooz on March 15, 2013. Original article here.After taking an in depth look at Google Plus last month, we decided to take a fresh look at another social network that hit the...
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From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues...
Airlines are all about selling flights, and transporting people from point A to point B, right? Well, common wisdom would have us think so, but in recent times, with increased price-competition and...
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[Presentation] The emerging retail experience in the age of the connected...
The internet is all about cats… or at least that’s what some people seem to think. In the past year we have seen the re-emergence of theories claiming that the internet and the social networking...
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Airbus A350 First Flight on social media – an analysis of #A350FirstFlight
New plane launches do not happen very often. And when they do happen, the first flight is one of the most important. Today was one such important day in history, as Airbus launched the first A350...
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[LIVE] KLM Aviation Empire: Airline Strategy Mobile Game — Launch Event...
In February, KLM announced it would be launching a new game for Android and iOS devices, something that the company described as “logical next step in the digital revolution of KLM”. Intrigued by this...
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